LBSingapore

Despite the problems that the advertising company of Leo Burnett is facing here in Greece, it seems that in Asia they are progressing and as a matter of fact they recently collaborated with Ministry of Design group of designers as to renovate the interior of their offices in Singapore. The project is divided in 3 parts that capture the different aspects of the whole advertising procedure. The “Space to Impress” is situated right in the entrance and features a large graffiti portrait of the owner that aims to highlight the creativity and the philosophy behind Burnett’s job. The second part, the “Space to Interact”, is the space of exchanging ideas and brainstorming and is mainly characterized by the color of white and the transparencies. Finally, the “Space to Create” contains a series of open planned desks that unite the whole office so they can all have the same vision of the project. On the outside, there are pointed-out meeting places and also a 15m long anamorphic art feature that captures the aspirations of Leo Burnett towards every higher creative achievement. The construction process was about 4 weeks for a total area floor of 1280m2

Source: Dezeen