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You may know him through his audacious turning SpongeBob into famous personas of the fashion and the music industry. The brand new project of the Netherlands-based artist, Mike Frederiqo, can be considered as equally head-turning, for its about recreating the logos of some of fashion’s most respective brands using their founders. One has the chance to admire Marc Jacobs –as he and his models posed in the lens of Juergen Teller- to form each letter of his brand along with Yves Saint Laurent Coco Chanel and many others.

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Text: Danae Terzakou