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Lernert & Sander, artists and friends from Holland, are celebrating the launch of the new epic shoe department of Selfridge’s. Selfridge’s called them to create 11 sculpture installations that take iconic shoe design to surreal extremes turning the most mundane of household domestic appliances into divine creations. Quite a humorous take on fashion as an ideal escape from the daily grind.

The installation will run until the beginning of November 2010 and will be seen by over 125,000 people a day.

Production: Blinkart
Photography: Lex Kempbery

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