Life Ball is Europe’s largest annual charity event that raises support to fight against HIV and AIDS. The ball will take place in Vienna in July 2010 and has a motto “Sow the Seeds of Solidarity!” focusing on the element Earth. For the ball’s Style Bible a shoot has taken place that is inspired by characters from Ancient Greek and Germanic mythology such as, Hera (wise “Mother of Earth”), Wotan (”The Wanderer of World’s”), Demetra (Trinity Godess of fertility), Atlas (Bearer of the Universe) and Zodiac Signs (Taurus, Virgo and Capricorn). Take a look at some backstage images of the enchanting costumes and set.

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