The London Eye turned red! And it will remain so for the next 2 years, after a sponsorship by Coca-Cola. However, the feedback it has received is not the best one, since thoughts that this tactic does not project the right messages to children when it comes to their eating habits, have emerged. Moreover, campaigners handed out toothbrushes, next to the wheel on Saturday, as a protest.
A spokesperson of Coca-Cola UK claimed that the brand’s soft drinks can be considered a part of a “balanced diet”. We have a rich history in London and this new sponsorship will help us play an even greater part in future moments of happiness and celebration in the capital”.