Art & Design

Herbs exploding in the sound of music


An impressive commercial video was created by the Grey London agency for Schwartz’s Flavor Shots product.

Big bags explode in the rhythmical sound of music and release in the air their colorful content which is garlic, peppercorns, cumin seeds, coriander and paprika. Every small explosion represents an individual piano note or chord, which when filmed at high speed, creates a surreal three dimensional sound scale.

The campaign named “The Sound of Taste” is an audio-visual installation created with the help of filmmaker Chris Cairns, musician MJ Cole and pyro-technician Paul Mann.

See the video: