Screen Shot 2014-03-10 at 1.54.56 PM

Barb is fragrance which comes bottled in a piece of rock and it was designed by students (!) of the British Higher School of Arts and Design. The designers themselves say the perfume aims at BAMFs (aka bad ass mother fuckers).

Supposedly: “BARB is a fragrance for men whose spirit is eager to break through the concrete walls, whose boundaries are way beyond the whole world. BARB is all about personality, savage power and courage. BARB is about a man who resists the order, a man who owns the world. Everything belongs to him: oceans, mountains, woods. And no one can take it from him.”

The tagline is Release Your Nature, after all. We have absolutely no idea how the stuff inside the bottle smells, but we loved the design.

Screen Shot 2014-03-10 at 1.53.14 PM

Screen Shot 2014-03-10 at 1.53.32 PM

Screen Shot 2014-03-10 at 1.53.46 PM

Screen Shot 2014-03-10 at 1.53.58 PM

Screen Shot 2014-03-10 at 1.54.09 PM