The much anticipated success of the new Gordon Ramsay’s Μayfair restaurant’s, Heddon Street Kitchen, opening seems to have been blocked by one of his rivals. According to Ramsay, this rival made 100 false reservations for that day, leaving space only for 30 more people. Of course, noone showed during the restaurant’s opening and as expected, it remained empty.Ramsay says both he and his employees feelfrustrated by this behaviour and from now on, they will be confirming each reservation, so as this incident won’t happen again.