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ΜοΜΑ PopRally (which is a program that presents a series of events at the Museum of Modern Art in collaboration with several artist, musicians and others) presents “Id”, a show inspired by a party and designed by brand Hood by Air (HBA). Since HBA’s latest success of its two presentations of the SS ’15 collection, at New York Fashion Week and Paris, the label with its creative director Shayne Oliver completes its third part.

The show could be characterized as an interactive, semi-virtual in live stream, experience. It includes a theatre stage, video projections, DJ sets and performances by Boychild and Mykki Blanco among others.

Representatives of the museum stated that this is the first time that HBA present a live action in front of an audience and the use of multimedia installations, which is outside of the context of fashion presentations.

 

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