We used the that used to house the beloved magazine ROMANTSO, a place that was brought back to life in order to host music and art gigs. So, this is how we decided to welcome the audience of OZON. In a new environment full of color, music and style.
The first level became a ’60 ‘s set where H & M unveiled it’s new Music & Festival collection through a transactional game and a live shoot. A large stage welcomed the bands Puta Volcano and Frequency On who kept us dancing to the sounds of festival music, while a fierce DJ line up kept us in the perfect mood all night long: Miss Linenwood and Quelle Bromance (Niadoka, Kissing Strangers, Panos Lilis) set the decks on fire.
At the second level, known street artists gathered creating murals exclusively for Urban Lovers. Yiakou, Ser, Cacao Rocks, BA 17, This is Opium, Scarone, along with Lomographers and the OZON team’s artwall.
The Urban Lovers after party kept us up till morning, bringing us closer to the urban culture of our city.