In early November, Global Denim Awards took place in Amsterdam for the first time ever. Six mills were each paired with a designer with whom they shared their factories and R&D developments, as well as mentored them throughout the design process of their capsule collections. The designers got the opportunity to visit their designated mills and learn all about denim, innovation, sustainability and craftmanship in fabric, washing and treatments.
Winner was named the 27-year-old Jonathan Christopher, for the ingenuity and creativity of his designs. For his nomad-inspired capsule collection, Jonathan chose left-over materials, from the factory he colaborated, to make them into new fabrics.This new institution, aiming to establish Amsterdam as the “City of Denim”, set the bar so high that surprize won’t be enough to explain what’s next.