acne copy

After launching their Spring/Summer 2015 collection, Acne Studios is now launching a new underwear collection, which will be available in selected Acne Studios stores and online, on October 16. Nude outweighs any other color, and the pima cotton fabric -a kind of cotton fabric known for its sturdiness- characterize the collection as chic, comfortable and simple.

The new underwear collection includes four different styles for men -including boxers, normal briefs, high waist briefs, and shorts- as well as two different briefs for women -normal and high waist. Keeping consistent with its apparel line, the undergarments are void of any obvious branding, featuring logos placed discreetly on the waistband.

I prefer no underwear, but if absolutely necessary, it should be beige or skin-colored reports Johnny Johansson, the creative director of Acne Studios.

* Words by Kristel Liakou

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