April77_ss14_lookbook_fy10

For its Spring/Summer 2014 lookbook, April77 presents fa complete Ready-to-Wear collection for the very first time. The line up features elaborate prints (such as animal, flowers and marble), revisited and upgraded items taken from the classic rock’n’roll warbrobe with a Japanese inspired twist. We loved the bomber jackets, parkas, western shirts and motorcycle jeans that feel like a tribute to Jim Jarmusch. There are several feminine elements like the floral print which makes a statement without affecting the label’s genuine male aesthetic.

Text: Lazaros Tzovaras

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