hgissue

Next Model Management, one of the biggest model agencies in the world, has recently collaborated with artist Doug Abraham for its spring 2015 show package.The project it’s about the model cards for the agency. Μore specifically the project includes a series of printed model cards that are given out at castings. He combine those printed photographs with editorial cutouts from his personal archive. Each Abraham’s model card is going to be sent to Next Management’s clients accompanied by the original model shot, with the model’s measurements printed across it. Lot of models have photographed for those cards like Alice Weber, Lily McMenamy, Arizona Muse, Meghan Collison and Binx Walton.

Doug Abraham,  studied sculpture and combined media, he has gained a loyal legion of fans under his Instagram alias @bessnyc4, approaching his account as more of an art project.  The CFDA (Council of Fashion Designers of America )nomination for its Fashion Instagrammer of the Year award.

Doug Abraham,  also designs clothes and jewelry for his Bess boutique in SoHo,

“Everyone in the industry is familiar with agency show cards and how it works, but I wanted to create something a little more arresting than just [the typical] model Polaroids,” explained the artist to WWD.

insideimage_dougnews_06

insideimage_dougnews_04

insideimage_dougnews_03insideimage_dougnews_01