Spread the Spirit. That’s one of Bjorn Borg’s underwear company’s latest missions where people from all over the world are displaying their creativity and spontaneity by being photographed wearing their favorite Bjorn Borg underwear and sending it to their site bjornborg.com. Their goal is to gather photos from all over the world. Each week the best one wins a full line of underwear and so far people from more than 31 countries have send their images. The ultimate goal is to cover the entire globe by the end of the year, that’s when a big surprise is afoot. Oh, the tension.