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Korean contemporary menswear brand Bike Repair Shop opens its first flagship store in Seoul. The label which was launched by Beanpole in 2012 sets its five-storey shop in Hongdae (the region’ s “Street of Youth”). The name “Bike Repair Shop” is a play on parent brand Beanpole‘ s bicycle logo and means to decompose and recombine (re+pair) elements of traditional menswear. As for the the wood paneling on the building’ s exterior is consistent with the brand’ s casual, minimal and sporty aesthetic. A piece of art in the heart of the town.

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