“I wanted this fragrance to come from night flowers, the kind that exudes an eternal freshness once the day is gone… Here at McQueen, we are all about discoveries and the eternal blossom; originality in an atmosphere of tradition, craft, and daring” Burton stated for the new fragrance. McQueen Parfum comes in the wake of the house’s A/W2016 womenswear show and the campaign stars Burton’s favorite model, Maartje Verhoef.
Verhoef poses for the legendery photographer Paolo Roversi in the woods of of the 17th-century Chateau de Courances wearing a custom-made gown embellished with black floral appliqués, exuding a dark-romance atmosphere. This fragrance is totally into brand’s general atmosphere, which is, also, McQueen’s signature. And it’s here to make every woman unique.