The premiere collection of 424, could be described as simple and rather minimal. Practicality, comfort and total black looks are accentuated in the creations of 424’s creative director, Guillermo Arnade, though there’s no compromise on aesthetics. The face of the campaign, Bradley Soileau, the model who starred in Lana Del Rey’s “Born to Die” and “Blue Jeans” poses in shirts, houdies and trousers that ooze street wear. Yet if one pays closer attention into the line, we can witness the refined trimmings, the designer’s homage to the tailored heritage, while the transform the casual wear into a formal one. He definitely caught our attention.