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The 30 year old actress and model Alexa Chung is the new face of the famous French brand Longchamp. Alexa is the new muse of the brand succeeding Kate Moss and Coco Rocha. She was chosen as the best option to represent Longchamp for the Spring/Summer 2014 collection, because she is charismatic, stylish and full of joy,according to the creative directors and PR managers of the brand. The Look book for the ‘’Escales’’ collection was shot one month ago at St.Tropez under the supervision of Max Vadukul.

Ria Maidoni

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