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Τhe massive chain of high fashion department stores in the U.K, Selfridges always find its way to surprise us with its innovation, let alone its unique projects. This time Selfridges decided to broaden its audience by launching a series of rather interesting decks –that is skateboarding decks. So, the retail titan, manage to merge some of skateboarding manufacturer giants such us Billionaire Boys Club, Saturday Surf NYC and Hong Kong’s Chocoolate, with some of the greatest fashion brands, like Jil Sander, Preen, Rick Owens and Kenzo to produce a vast range of decks. If you like what you see, do seek them and probably buy them at Selfridges online store –unless you’re already in London.

http://www.selfridges.com/en/Features-Gifts/Categories/CONCEPT-STORE-EDIT/