Proving once again his great talent, Austrian, New York-based graphic designer and typographer, Stefan Sagmeister, saw the duplicity behind the phrase “Button Fly” and created a poster for the 2010 marketing campaign for Levi’s 501, featuring a giant common house fly in mosaic entirely with  Levi Strauss & Co. buttons, large and small.

The poster won the top honors at the prestigious International Poster Biennale in Warsaw, as well as the Grand Prize at the Taiwan International Graphic Design Awards.

Source: Freshnessmag