Dr. Martens celebrates its fiftieth anniversary with a campaign in which ten comtemporary musicians and bands have each covered a cult classic song. Each of these cover versions will have a spanky new video created by one of ten directors / imagemakers – including Rankin, Ace Norton and Anthony Burrill.

Highlighting what a broad range of groups have adopted and customised Dr. Martens footwear over the last fifty years, Shingai, Noisettes’ singer wears a pair of gold Dr. Martens at the first video of the ten, in which the Noisettes cover Buzzcocks’ track “Ever Fallen In Love”.

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