Image: Backstage at Erdem AW10, SS10, AW09 & AW08 at London Fashion Week.

Erdem Moralioglu and his eponymous London ready-to-wear line that carries his first name is the winner of the inaugural British Fashion Council/Vogue Designer Fashion Fund and apart from the £200,000 he will gain access to director level mentors across the industry, who will assist him in achieving his business goals for the next twelve months with the aspiration that the network developed during this year will endure throughout his career as he makes the transition from a developing creative business into a global fashion brand.

The label’s strong design signature, fusing sharp, forward tailoring and graphic custom designed silk prints in a uniquely romantic approach, is what seperated him from the other seven designers that were shortlisted, as well as the dynamics of his brand now sold globally in more than 50 premiere department and specialty stores, such as Barney’s New York, Saks Fifth Avenue and Harvey Nichols. Note that the brand’s show during London Fashion Week solidly became one of the most popular shows to see during this event.