[“Gazelles were THE trainer we all wore in the 90’s. They have a timeless look that just doesn’t date. I was and always have been an adidas girl.”] – Kate Moss
It already counts 50 years of life and yet it is difficult to assume when it was released for the first time. We ‘ve seen it on many celebrities, from Oasis’ Noel Gallagher and Jamiroquai to David Beckham and Steven Spielberg. But, obviously, some things are built to stand the test of time. We are talking about Gazelle by adidas Originals, with its vintage suede material on the upper part, the off-white rubber sole and (of course) the characteristic three stripes of adidas, which reached its highest point in the ‘90s and became synonymous with the street style look: worn by mods, who combined it with a black suit. Worn by grunge music fans, by brit pop lovers who used to hang around in Athens, by ravers at Oinofyta, men and women, the latter even combining it with a dress. In a way, Gazelle became the hallmark of Generation X, it was hailed by different cultures and joined almost all the fashion trends of that decade.
What has changed since then? The analog era became digital and Kate Moss – the campaign’s international face – uploaded a photo on adidas’ Instagram acount which dates back to 1993 in her red Gazelle with the caption “Gazelles were THE trainer we all wore in the 90’s. They have a timeless look that just doesn’t date. I was and always have been an adidas girl.” Everything is fast, everything changes, except for Gazelle, which is re released this year in various colors with the original design of the classic sneaker of the ‘90s.
And imagine that it was initially conceived as an indoor football – training shoe…
cover photo by Haralambos Giannakopoulos