Levi’s® Curve ID – New Custom Fits For Women is a revolutionary custom fit system based on shape not size. After years of research in cooperation with women (60.000 women participated in the study) from around the world Levi’s identified three distinct body types that account for 80% of women’s shapes.

The three types of Levi’s® Curve ID jeans are: Slight Curve, Demi Curve and Bold Curve; Levi’s picked three women who are proud of their bodies to represent each style: Lykke Li, Violet and Miss Nine. The message is that all women regardless of age or weight should feel great about their body and can now find the right pair of jeans designed especially for their body.