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Number 1 chess champion Magnus Carlsen is going to star in the new campaign of G-Star for the Spring-Summer 2014 collection alongside with model Lily Cole. The famous denim brand chooses two unique personalities and makes an unexpected combination of people.  Carlsen who has been photographed again for G-Star in the 2010-11 Fall-Winter collection is famous for being a quite incompatible character but also a dynamic one every time he plays a new game. On the other hand, model Lily Cole is famous for her unconventional beauty and for her passion for arts. The 2 people, both really distinguisted in their fields will pose in front of the photographer’s lens wearing the extremely successful jean model, Type C.

Watch in the following video some backstage footage:

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