5 dancers from the London Sadler’s Wells company star in an interactive video created by NOWNESS dressed in shoppable clothes from famous fashion labels such as Louis Vuitton, Bottega Veneta, Kenzo and Maison Martin Margiela. While playing the video, the viewer can click on the desired pieces and easily get information about them as well as be referenced to each on-line shop where he can purchase them.
This innovating and really interesting short film is directed by the director duo Tell No One composed by Luke White and Remi Weekes while the choreography bears the sign of Paolo Mangiola. At first the dancers are only dressed in white underwear and then start participating in a game, a king of a chase where they steal magically each other’s clothes.
Stylist Agata Belcen states: “The film doesn’t straightforwardly distinguish between male and female roles: we put one of the male dancers in a women’s look that included a Haider Ackermann dress”
Watch the video below: