Nowhere is a Sweden-based brand of womenswear, created by Elin Kling. Operating since 2012, the brand offers good quality clothing in affordable prices which represent the minimalistic and simple personal style of the founder. For A/W 2013 the collection is inspired by uniforms. Elin Kling is mainly a fashion personality. Known to us by the streetstyle blogs for her style, Elin is quite the businesswoman. She has one of the biggest platforms for blogs, called Nowmanifest, she is the editor-in-chief, of the fashion magazine StyleBy and she always has a cool collaboration in process, she has already created a collection for H&M in 2011, in 2012 she joined forces with Guess by Marciano to create the brand’s first ever design collaboration, the same year she collaborated with Net-a-porter and in 2013 she was the face of Louis Vuitton.
Text: Ioanna Karagiorgou