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Atmospheric and romantic are the key words to describe PRADA’s new collection for the SS 2014 season. The Hawaiian and floral prints are the canvas on which Miuccia Prada designs. The outcome is a bit soft and innocent, taking us back to the ’70s, while promoting a contemporary philosophy that escapes the strict and “difficult” male prototype we see all the time. We first saw the collection in “Menacting Paradise”, though for the lookbook, PRADA opts for an actor as its new face instead of a model.

Text: Lazaros Tzovaras

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