SOPOPULAR, is an up and coming alternative fashion house that has showcased its latest collection for the summer of 2014. The black and white shots in addition to the unique and minimal designs, create a mysterious effect. The collection focuses on an urban male figure that loves minimalism. Daniel Blechman, the label’s designer experiments with different lengths and cuts keeping a comfortable, kind of sporty feel for every design. We have distinguished some of the most intriguing bomber and sportjackets in the market.
Text: Lazaros Tzovaras