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Fusalp welcomes its Parisians visitors to the new flagship store, located at rue des Blancs-Manteaux in the Marais quarter – a neighbourhood simmering with art galleries and designer boutiques. The first Parisian boutique of the brand balances between the raw and the refined, as the mountain element is present everywhere.

The Fusalp brand was founded in 1952 by two Annecy tailors who developed innovative skiwear by applying their knowledge of haute couture to this new realm. They revolutionised ski garments in the ‘50s with the unique expertise that stemmed from their mastery of pattern cutting. By combining technical materials and a streamlined cut, Fusalp creates stylish clothes that perform well on the pistes. These garments fit the body closely while still allowing skiers and boarders the freedom to move.