Iggy Ivy Fuel – A Night Story from Tiger of Sweden on Vimeo.

Swedish brand Tiger of Sweden found an innovative way to lauch its nine new jeans washes and gave nine talented Swedish film makers a brief and one pair of Tiger of Sweden Jeans each for inspiration. They were all asked to tell their stories about the jeans, Their Night Stories, in a 3 minutes long short film. Keeping in mind the concept that every night jeans live different experiences together with the person who wears them, the creators enjoyed complete freedom to use their style and technique.

You can watch the above and the other eight videos here until the end of June.