In the expectancy of the Yves Saint Laurent Spring/Summer 2011 collection, the label teamed with Ari Marcopoulos (photographer) to create a short film with the title ‘No Way Back’. The documentary-film is a deliberation of the world of tattoo artist Mark Mahoney, owner and principal artist at the Shamrock Social Club in Hollywood, CA.

With the release of No Way Back the label seems to be entering a new era.

Source: selectism