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After the video which strikes back and is all over the web today, we can see how a McDonald’s hamburger disrupt in hydroelectrically acid, or doesn’t. We can understand that McDonald’s income has decreased during the past years and fast food generally, isn’t as popular as it was back in 90s. Trying to come back again and earn back their good old days glam, the food company cooperated with Moschino in a way.

After the Moschino collection by Jeremy Scott, which included clothes and accessories featuring McDonald’s logo, you could easily suppose that fast food company’s income would increase. Although, Moschino’s income may have been increased but not McDonald’s and perhaps that’s the reason why the company decided to change its all time classic slogan “I am Lovin’ It”. The new slogan “Love Beats Hatin'” will replace the previous one and will be out on January 2015, according to The Wall Street Journal and it aims to revitalize the company’s image.

* Words by Kristel Liakou