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Τhere various changes happening on Instagram right now! From now on, posts on your newsfeed will not show on chronological order, but based on their popularity!

This feature, that would set Instagram apart from the rest social media, seems to be vanishing. It goes without saying it will affect the marketing world as well. On the other hand, according to the company, each news feed will be more personalized. The new algorithm will choose which posts to show on each Newsfeed, based on each user’s engagement with the rest.

This decision is a result of a research according to which most users lose 70% of the posts they are supposed to watch. So, Instagram makes sure you will be watching that 30% you are most interested in.