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His trademark: the horn-rimmed glasses, the coloured bow ties, his countless hats and a look that kills. Who said that a dog’s life cannot be hipsterish?

Toby is exactly what his nickname promises: a little dude. A maltese dog living in Vancouver, that counts 91 000 followers on Instagram and that is undoubtedly the epitome of hipster in dogs’ encyclopedia. Plus, the comments that accompany his photos are fatal: “I’m taking a hot shower. It’s like a normal shower, but with me in it. Or “You know you’re lazy, when you get excited about cancelled plans.”

Follow him here and remember him next time you see him in an ad.