Product designer Matthew Clark realized that technology has made everyday photography technically perfect and not fun whatsoever, so he decided to turn the world upside down with his new digital camera.

Aerial Capture is a lightweight digital camera with a built-in one meter balloon that when inflated, can elevate it up to twenty meters high , making photography a whole new exciting experience. Kept tethered to the user with a hand held reel, a simple flick of a switch triggers the camera.

Flash free, this camera is ideal for bright light shooting conditions at various special occasions like weddings, birthdays, and walks at the park, while hundreds of colorful photos with a stylistic contrast, can be stored on the internal memory, which can be easily accessed from the USB cable.

Source: Behance