Instagram has made us love square photos and videos. But starting from today, the app has announced that we can now share both portrait and landscape photos.
“Square format has been and always will be part of who we are.” but given the fact that 1 out of 5 videos of photos needs white borders so as to fit in the 1:1 format, the Facebook-owned company decided to change things a little. “It hasn’t been easy to share this type of content on Instagram: friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end. Now, when choosing a photo or video, you can tap the format icon to adjust the orientation to portrait or landscape instead of square. Once you share the photo, the full-sized version of it will appear to all of your followers in feed in a beautiful, natural way. To keep the clean feel of your profile grid, your post will appear there as a center-cropped square”.