jeans

Jeans: The timeless trend

Before you start humming Lana Del Rey’s tune, let’s focus on the first part of the lyric. It’s a fashion item that has been championed by the late Yves Sain...

Olaf Hussein Presents His Capsule Collection

Olaf Hussein is an Amsterdam based designer who presented his capsule collection for winter  13/14. Hussein focuses on casual outfits and denim. He is self-...

Coloured Denim VS Printed Denim

When winter is on its way, one usually thinks of dark colors, prints that don’t catch the eye and comfy clothes. This season, street fashion becomes colorfu...

Denim Dreams Booklet

Flip through the pages of the Denim Dreams booklet that was specially created for the exhibition. The character of denim is captured through the lens of OZON...

You Nguyen – Levi’s Visionary

ON MEETING YOU NGUYEN, LEV I’S VICE PRES IDENT IN EUROPE, WE REALISED TWO THINGS: THAT HE IS THE IDEAL VISIONARY FOR THE FUTURE OF DENIM AND THAT HIS PASSIO...

Karl-Heinz Müller – Bread & Butter United

THE DREAM THAT BECAME A REALITY: KARL HEINZ MÜLLER IS THE VISIONARY AND MAIN MAN BEHIND THE MOST IMPORTANT INTERNATIONAL TRADESHOW OF URBAN STREET FASHION I...