Ralph Lauren will be presenting a different show for his Polo line tonight, during New York Fashion Week. Holograms, of 4-storey buildings will walk a lake in Central Park. The holograms, almost 50 foot tall will be presenting the American designer’s clothes, in a new tech innovation the brand wants to introduce.

Ralph Lauren was besides the first company, that would sell via mobile, while a few years ago they run a 4-D show. This time, the clothes will be projected and not worn and the crowd will not get the chance to see any details, but the “models” will give the collection a different aura. They will make the whole fashion show a new experience. Will they make it?