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It’s the end of sales for Gucci! No collection, presented since Alessandro Michele took the role of the brand’s creative director, will go into sale, as the brand’s CEO, Marco Bizzarri, confirmed.

“The full-price sell-through is super high, so even if I put them on sale now, the impact on sales would be tiny. I wanted to give the collection of Alessandro the longest-possible time at full price in the shop. It’s so new for our company; so new for him. I think it’s too early to put them on markdown now. Alessandro’s fashion show collection started arriving in August, so two months and a half later, I didn’t want to do this kind of action now” explained Bizzarri for his decision. The fact that the selling is going, already, so well, is the main reason why a discount sounds pointless.