Special mannequins decorated the windows of large stores on Bahnhofstrasse, Zurich’s biggest commercial street. Mannequins with scoliosis or other bone disorders were dressed up with fashionable pieces and caught the attention of the passersby.
The campaign named “Because who is perfect? Get closer.” was created by the organization Pro Infirmis for the International Day of People with Disabilities and aimed at provoking reflection on the acceptance of people with disabilities. The campaign was captured as a short film by director Alain Gsponer while the mannequins that were used, were constructed according to the bodies of real people with relevant disorders.
Watch the moving video: