The First Bike Repair Shop Flagship Shop In Seoul

Korean contemporary menswear brand Bike Repair Shop opens its first flagship store in Seoul. The label which was launched by Beanpole in 2012 sets its five-storey shop in Hongdae (the region’ s “Street of Youth”). The name “Bike Repair Shop” is a play on parent brand Beanpole‘ s bicycle logo and means to decompose and recombine (re+pair) elements of traditional menswear. As for the the wood paneling on the building’ s exterior is consistent with the brand’ s casual, minimal and sporty aesthetic. A piece of art in the heart of the town.