Fashion

Sopopular SS 2014 Lookbook

SOPOPULAR, is an up and coming alternative fashion house that has showcased its latest collection for the summer of 2014. The black and white shots in addition to the unique and minimal designs, create a mysterious effect. The collection focuses on an urban male figure that loves minimalism. Daniel Blechman, the label’s designer experiments with different lengths and cuts keeping a comfortable, kind of sporty feel for every design. We have distinguished some of the most intriguing bomber and sportjackets in the market.

Text: Lazaros Tzovaras