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In order to promote solidarity, the famous tortilla chip brand Dorito, recently created limited-edition “Rainbows” flavour inspired by the Pride flag.

The company’s purpose was to support the LGBT community by donating $10 in exchange for a pack. The chips are currently only available through the It Gets Better Project website and all proceeds will be going towards helping lesbian, gay, bisexual, and transgender youth.

“We are honored to partner with the It Gets Better Project to create our boldest chip yet,” says Doritos. “Each bag brings rainbow-colored chips inside and an inspiring quote on the outside.”