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The famous rapper and producer Jay Z has announced the launch of his debut fragrance called ‘’Gold Jay Z’’.  The scent is collaboration with Ilias Ermenidis of Firmenich the world’s second largest perfume company and will be available in US department stores from November 29. ‘Gold Jay Z’, will cost between $39 and $79 depending on the size of the bottle and it has been described as “perfected through a layered blend of yellow ginger, white cardamom and grapefruit with a hint of blueberry with a refined infusion of violet leaf, cypress, lavender and luxurious vetiver with a thread of pink pepper.”