On Sunday 4th of July, America’s Independence Day, Levi’s opened the first customization retail store at its flagship store in San Francisco, the Levi’s Tailor Shop. The shop has a single purpose, to customize Levi’s products both technically and inspirationally in a creative atmosphere and setting comparable to one of a store at the ‘turn of the century’ (transition from the 19th into the 20th century).

Source: freshnessmag