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Forget about Bjork, the Icelandic geysers and the Blue Lake. The British bookazine Elska dedicates its latest issue to ordinary, everyday men of Iceland.

The idea of its publisher, Liam Campbell, was born when he was looking for guys on Grindr, Facebook and Instagram, while travelling around the world. “The first issue emerged by chance when I was in Ukraine for four days and photographed more than 11 men of Kiev. Since then, after the first contact through the social media, we show them our work and ask them if they are willing to participate in our project “. But it’s not only about the pictures. Every man writes their own short story, published in the bookazine to accompany their photo.

After Kiev, Berlin and Reykjavik, Lisbon is next.