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The DNA of a brand is not just its product. Most of it is its philosophy that can infuse in all means of its presentation. Louis Vuitton is one of the oldest brands and the French luxury brand has excelled in presenting itself in all possible ways. Αmong them, its window displays, which have always attracted passengers’ eyes.

“Any passerby has seen them: The windows of Louis Vuitton’s storefronts are magnetic. They draw crowds of adults and children alike, eyes wide in wonder at such spectacles as a colossal roller coaster, gleaming golden dinosaur, panoply of brightly colored hot-air balloons, or a universe of polka dots. With an oeuvre of over thirty-five displays, creators Faye McLeod and Ansel Thompson bring the windows of one of the world’s leading luxury brands to life with their unparalleled magic.”

Now, LV is presenting a 168-page tome, dedicated to its window displays from all around the world. The introduction is made by The New York Times fashion director Vanessa Friedman, and you can find this new coffee table book in Assouline for $845 USD. Kind of expensive, right?