Before you start humming Lana Del Rey’s tune, let’s focus on the first part of the lyric. It’s a fashion item that has been championed by the late Yves Saint Laurent and worn by some true greats, such as James Dean and Grace Kelly. You’ll never find jeans hanging around a season’s “don’t” list, since you can pretty much combine it with everything. Any person that respects his personal style has at least one pair of blue jeans hanging in their closet. Taking it a step further, each pair is unique , worn in the style you choose, each wash changing its color, making it ever more personal, ultimately your very own pair of blue jeans.
Text: Danae Terzakou